DDM is a fashion label which may be defined as “New Africa Fashion”. The brand is about creating ready to wear clothing that has an African, Vintage and recycled twist to it. This energy is the distinguishing factor of DDM the label from other designers; the label also fuses vintage and European styles in this process of creating authentic, youthful and African garments.
Monday, 3 June 2013
WHAT IS THE BRAND ABOUT
DDM is a fashion label which may be defined as
“New Africa Fashion”. The brand is about creating ready to wear clothing that
has an African and Bohemian twist to it. This fusion of African and Bohemian
styles is truly relevant as tribal styles, bold prints and boho styles are
currently in fashion for 2012 and 2013.The reason for the wide interest in
these three trends amongst South African young people is the globalisation of
today’s youth, everything is a fusion of many different styles, eras and a
combination of various ethnic prints from different countries and tribes of the
world. This is an energy I want as the distinguishing factor of DDM the label
from other African wear designers, the label will also fuse vintage and
European styles in this process of creating authentic, youthful and African
garments
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