HOW
DID YOU, COME UP WITH YOUR LOGO AND WHY?
As I mentioned I am
also the graphic artist of my label so coming up with a logo and name for the
label had to do with what I wanted people to know about the label by just
looking at the logo which is that its youthful, professional and trendy. I
needed a logo as one of the keys to great marketing is branding and having
brand identity. The vision was to
establish a brand called DDM: for shizZle – DD
is an abbreviation of my Xhosa name Vuyolwethu which when translated is Destar Dimtsu in the Ethiopian
language of Amharic. The name means “joy of the people”. M: is for Menen,
which is a title given to the most beautiful and respected women, this also
represents the feminine energy of the brand as is it run by a young female and
is targeted at young females too. For shizZle: is an interactive play on words that
represents the youthful nature of the brand and is a reflection of my
personality, which I want to bring to the garments that are created under the
DDM label.
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